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This is the number of women in the world who claim to have sensitive skin*.
And it is a trend that continues to grow, mainly because of external factors such as pollution, climatic fluctuations, everyday stress, sun exposure, etc. Particularly delicate, sensitive skin is more disposed to specific skin-aging problems in addition to traditional signs like wrinkles and loss of firmness. For this reason, it needs an anti-aging solution specifically tailored to its requirements, and formulated for optimal tolerance.
*Nasties & Relevant Guarantees Study, November 2010 CRMMetrix, France, Germany, USA, China, Brazil, 750 women.